USBC announces multi-year sponsorship of PBA Tour

Terry Bigham
USBC Communications
Published: December 16, 2015 | Bowl.com
ARLINGTON, Texas – The United States Bowling Congress has signed on as a major sponsor of the Professional Bowlers Association through 2018. As part of the agreement, USBC will run commercials showcasing its Future for the Sport campaign throughout the PBA Tour telecast season.

“USBC is one of the PBA Tour’s most significant financial sponsors and we greatly appreciate its partnership,” PBA Commissioner Tom Clark said. “Having USBC as a strong national governing body in solid support of professional bowling certainly builds and protects the future for the sport.”

The agreement includes showcasing the USBC Masters as part of the PBA Tour schedule through 2018. The 2016 USBC Masters will be conducted at Woodland Bowl in Indianapolis Feb. 7-14. The 2017 USBC Masters will be held in Las Vegas.

“USBC is proud to support the PBA financially and through the addition of the USBC Masters to the PBA Tour schedule,” USBC Executive Director Chad Murphy said. “The PBA Tour provides the best exposure in the world for our sport and the PBA players are the example for the next generation. We want to send a clear message that USBC supports PBA players and looks for the players to in turn support a future for the sport.”